MIDO Eyewear Show 2025: visit Roman Optica’s booth to discover the latest innovations
The eyewear industry is constantly evolving, and the MIDO Eyewear Show 2025 will be a prime stage to discover the innovations that will transform the industry in the coming years. From new eco-friendly materials to smart lenses and the integration of digital technology into the shopping experience, the show will offer a broad overview of emerging trends.
Next-generation ophthalmic lenses
Visual needs are changing and with them the technologies applied to ophthalmic lenses. At the MIDO Eyewear Show 2025, advanced solutions for visual comfort will be presented, with thinner, lighter and stronger lenses that can better adapt to modern habits and provide increasingly effective protection from UV and blue light.
Smart glasses and artificial intelligence
The future of eyewear is increasingly connected: at the MIDO 2025, we will be talking about smart glasses, devices that integrate augmented reality, voice assistance and visual health monitoring tools. These innovations, already on the rise in recent years, promise to revolutionize the way we use eyewear, making them true multifunctional tools.
Innovative materials and sustainability
Attention to sustainability continues to be a central theme in the eyewear industry. Many brands are investing in eco-friendly materials, such as bioplastics and recycled metals, to make eyewear that combines aesthetics and environmental friendliness. MIDO 2025 will highlight the most innovative solutions in this field, with a focus on new production techniques and sustainable packaging.
Fashion trends and new collections
MIDO is not only technology, but also style. The fair will be the perfect opportunity to discover new collections from the most prestigious brands and the trends that will define the eyewear world in 2025. Colors, shapes, materials and design details will be unveiled in advance, offering inspiration to those working in the fashion and optical industry.
How to Get to the MIDO Eyewear Show 2025
The MIDO Eyewear Show 2025 will be held at Fiera Milano Rho, located at Strada Statale del Sempione, 28 – 20017 Rho (Milan), which is easily accessible by various means of transportation.
In the subway
The most practical way to reach the fairgrounds is on the M1 (red) Line of the Milan subway, direction Rho Fieramilano. The stop is located directly at the entrance to the fairgrounds, making travel convenient and fast.
By train
The Rho Fieramilano train station is served by the Milan railway link, some Trenord regional lines, and Trenitalia and Italo high-speed trains. For detailed information on schedules and available lines, you can consult the official websites:
Free train transportation reserved for opticians will be available for the MIDO Eyewear Show 2025, valid for Sunday, Feb. 9. To reserve your seat, you must fill out the dedicated form while seats last.
By car
For those traveling by car, Fiera Milano Rho is easily accessible from major highways, including the A4 Turin-Venice, A8 Milan-Laghi, and A9 Milan-Como.
The fair provides more than 10,000 parking spaces in the surrounding parking lots. The most convenient for visiting MIDO are P2, P3 and P4, which have the following rates:
- Stay up to 4 hours: €12.50
- Parking over 4 hours up to 24 hours: €18
By airplane
Milan is served by three main airports: Malpensa, Linate and Orio al Serio, all connected by public transportation and direct shuttles to the fairgrounds.
- From Malpensa:
- Malpensa Express train to Cadorna Station, then M1 (red) subway to Rho Fieramilano.
- Direct buses to Fiera Milano Rho with Highway e Malpensa Shuttle.
- From Linate:
- M4 (blue) subway to San Babila, then change to M1 (red) to Rho Fieramilano.
- From Orio al Serio:
- Direct bus connections to Milano Centrale, from which you can continue by M2 (green) to Cadorna and then take M1 (red) to Rho Fieramilano.
Free buses to MIDO
During the fair, free shuttle buses will be available:
- From Malpensa (Terminal 1 and Terminal 2) to Fiera Milano Rho.
- From Fieramilano to the center of Milan, making it easier for visitors to get around.
With these many transportation options, getting to the MIDO Eyewear Show 2025 will be easy and accessible for everyone.
Roman Optica at MIDO Eyewear Show 2025: innovation and quality serving vision
Roman Optica will be featured again this year at the MIDO Eyewear Show, carrying on its tradition of excellence in designing and manufacturing specialty ophthalmic lenses.
With more than 60 years of experience, the company continues to develop lenses of the highest quality, designed to meet the needs of those seeking the ultimate in technology.
In Hall 3, Booth G22 H21, visitors will have the opportunity to get up close and personal with some of the brand’s most advanced solutions, including the latest progressive, monofocal and photochromic lenses.
Infinita: the progressive lens that adapts to your lifestyle
Among the most innovative solutions presented by RomanOptica at the MIDO Eyewear Show 2025 stands out. Infinita, a high-end custom progressive lens. Thanks to the free-form, it adapts to any visual habit, offering maximum comfort. The innovative Ray-Tracing 2 calculation reduces oblique aberrations and improves image sharpness in every direction of gaze, optimizing the wearer’s accommodation ability for smooth and relaxed focusing. In addition, the Steady method ensures immediate adaptation by controlling the spherical equivalent across the entire lens for superior image stability. This system reduces lateral distortion and improves visual comfort, ensuring sharp, natural vision for both near and far.
Young Lens: the ideal visual aid for youngsters
The visual needs of children and adolescents are different from those of adults, especially when it comes to correcting and monitoring the progression of myopia. Young Lens is an advanced monofocal lens designed to provide youngsters with optimal visual support and to help manage the progression of myopia over time.
The efficacy of Young Lens was confirmed by a clinical study conducted on a sample of 94 children aged 7-14 years, divided into two groups: the first used Young Lens full-time, while the second wore standard single vision lenses. The results, collected after 6 months, 12-18 months, 2 years, 3 years and up to 5 years from the start of the test, showed significantly different development between the two groups.
Children who used Young Lens lenses showed slower myopia progression than those wearing standard monofocal lenses. In addition, a reduction in axial eye length growth, a key factor in myopia control, was found. These results demonstrate that lenses designed specifically for myopia control, such as Young Lens, can offer real support in managing the visual health of younger people, helping to improve the quality of their vision over time.
Autocolor Dark: the new generation of photochromic lenses
Lenses Autocolor Dark represent one of the most advanced solutions in the world of photochromic lenses. Designed to deliver a superior visual experience, these lenses adapt quickly to changes in light, providing optimal comfort and protection in any setting.
Their innovative manufacturing process is the result of years of research and development, based on the use of fully automated robotics and a highly advanced production system. This technology makes it possible to optimize activation speed, color intensity and protection from ultraviolet rays (up to 420 nm), ensuring excellent performance compared to traditional photochromic lenses.
One of the distinguishing features of Autocolor Dark lenses is the use of MR-8 monomer, a highly durable material that increases UV 420 protection and improves the mechanical strength of the lens. This ensures greater durability.
In addition to advanced technology, these lenses offer an excellent aesthetic experience. The range of six different colorations allows you to customize the appearance of the glasses, fitting perfectly with any visual and aesthetic requirements.
To ensure consistently clear and blemish-free vision, Autocolor Dark lenses incorporate exclusive treatments such as ZEROLUX achromatic anti-reflective treatment and OILUX oleophobic treatment. These coatings reduce annoying reflections, improve image sharpness and facilitate lens cleaning.
With a darkening level of more than 70 percent, enhanced UV protection and superior response speed, Autocolor Dark is the perfect choice for those who want the most from a photochromic lens.
Book a free consultation with our designer
In addition to the presentation of its ophthalmic lenses, Roman Optica will offer industry professionals an exclusive service during the MIDO Eyewear Show 2025. It will be possible to book a free consultation with our designer, who will provide customized suggestions for logo restyling and improvements in point-of-sale visual communication. This initiative represents a unique opportunity for opticians and retailers who wish to enhance their brand and optimize the marketing strategy for their store.
Why visit the MIDO Eyewear Show 2025?
The MIDO Eyewear Show 2025 is a must-attend event for those in the world of optics and eyewear. In addition to discovering the latest innovations, attending MIDO means access to a global network of experts and leading companies in the industry.
Get a preview of eyewear trends
The fair offers an exclusive overview of new eyewear collections and cutting-edge technologies, allowing visitors to stay abreast of market developments.
Networking and business opportunities
The MIDO Eyewear Show 2025 is a unique opportunity to meet suppliers, manufacturers and distributors from all over the world. Forging new partnerships and expanding your professional network is one of the main benefits of this event.
Workshops and conferences with experts in the field
The event hosts educational meetings and lectures with eyewear experts, delving into topics related to technology, store management and new communication strategies in the optical industry.
Strategies for point of sale and visual communication
For retail professionals, the MIDO Eyewear Show 2025 is an inexhaustible source of inspiration. From new display techniques to trends related to the customer experience, the show offers ideas and solutions for improving store visibility and attractiveness.
MIDO Eyewear Show 2025: the future of optics awaits you
The MIDO Eyewear Show 2025 will be a unique experience to discover the future of eyewear between innovation, sustainability and new trends. If you want to stay up-to-date on the best solutions for visual comfort, don’t miss the opportunity to visit Roman Optica‘s booth in Hall 3, Stand G22 H21.
Discover Infinita Lens, Young Lens and Autocolor Dark, book a free consultation with our designer and be inspired by the latest innovations in the industry.
Milan is ready to host the biggest event in the optical world: the MIDO Eyewear Show 2025 is waiting for you!
