MIDO 2023: the most important event dedicated to the eyewear sector
There are less than a week to go until the next edition of the MIDO Eyewear Show, the International Exhibition of Optics, Optometry and Ophthalmology, which has been held in Milan since 1970 and is the world’s most important international showcase for eyewear.
This year there will be just over 1,000 exhibitors, including Roman Optica, expected at the next edition which will open on Saturday 4 February at the Fiera Milano in Rho. The exhibiting companies come from all over the world, and represent the entire supply chain of the eyewear sector.
The role of the Milanese event goes beyond the purely commercial aspect because MIDO represents an unmissable opportunity for debate, reflection, training, exchange and sharing designed and aimed at opticians from all over the world.
Roman Optica, one of the exhibitors at MIDO 2023
Since 1965, Roman Optica has been one of the most dynamic historical realities in the panorama of the Italian Optical Sector.
Also this year the Company will be among the exhibitors at MIDO 2023 (Hall 3 LENSES Stand F15), and will present two new products: Progressive Infinite and Autocolor Dark. An edition in the name of internationality and sustainability during which all the players in the sector will be able to make commercial agreements and do business, but also discover previews of the entire sector.
The company has distinguished itself for years for the particular attention to detail in the processing of lenses built on prescription and in the realization of surface treatments, colors and mounting.
Roman Optica has undergone a progressive transformation, moving from a predominantly artisan configuration to a new reality capable of managing the sale and distribution of products throughout the country. In 1995, a production plant was added to the historic headquarters in the industrial hub of Santa Palomba-Pomezia, where the Research and Development Center and the Technical Offices are located and where all the processes are carried out.
What will be the events in the Otticlub space?
The appointments and meetings scheduled during the three days of the event will be different.
Among the guests who will enrich the calendar of events in the OTTICLUB space, in pavilion 3, is confirmed Nick Cerioni, Creative Director and famous stylist who “hides” behind the image of characters such as Måneskin, Orietta Berti, Gianni Morandi, Jovanotti, Laura Pausini, Pierfrancesco Favino and more.
The creative will be a guest at the round table of the How to? cycle entitled “How to define the look and personality through eyewear. Styling as an opportunity for opticians”, scheduled for Saturday 4 February at 1 pm at the OTTICLUB.
We will also talk about:
- interior design of the stores with the architect Martino Berghinz (Sunday 5 at 3 pm at the OTTICLUB)
- communication and creativity with the researcher Luisa Aschiero and the Multidisciplinary artist Felice Limosani (Monday 6 at 1 pm at the OTTICLUB)
On Saturday at 10.30 a.m. , the presentation of the ANFAO Empowering Optical Women Leadership project will take place to support women in the eyewear industry on the path to leadership. The meeting is moderated by journalist Barbara Serra, sponsored by the Bellisario Foundation and organized in collaboration with SDA Bocconi.
Award ceremonies at MIDO 2023
On Sunday, February 5 at 2 p.m. in the Fashion District square (pavilion 1), there will be the award ceremony for the awards that MIDO assigns every year to optical stores, exhibitors and, from this year, to companies in the sector.
Together with BeStore Award, the prize given to optical centers that stand out for their shopping experience and customer services, and Stand Up For Green, now in its 2^ edition and awarded to the stand that stands out at the fair for its attention to the environment, this year the CSE Award – Certified Sustainable Eyewear will also be presented for the first time. Conceived by MIDO in collaboration with ANFAO and Certottica, the award assesses sustainability in the eyewear sector at an international level.
The award ceremony will be led by Chiara Tronville, fashion and lifestyle journalist.
An augmented reality experience at MIDO 2023
On Saturday and Sunday, in Hall 1 near the Press Village, an augmented reality photo set will be set up that will take visitors and exhibitors “inside” the MIDO 2023 campaign, Frames.
On the occasion of MIDO 2023, at the Auditorium of Fieramilano Rho, on Saturday 4 February at 4.30 p.m., the conference “Ophthalmology, optics and optometry: what future with new technologies” will also be held, organized in collaboration with Mido by the publisher of b2eyes and EyeSee, which will be attended by the president of MIDO and ANFAO Giovanni Vitaloni together with exponents of the national political scene, industrial and retail sectors in the optical sector and in the ophthalmologist’s medical area.
Useful information for participating in MIDO 2023
MIDO 2023 will take place at Fiera Milano, Rho, from 4 to 6 February 2023. Admission is free upon registration and is reserved for operators in the sector.
The event will observe the following times:
- SATURDAY 4 FEBRUARY 2023/ h 9.00 – 19.00
- SUNDAY 5 FEBRUARY 2023/ h 9.00 – 19.00
- MONDAY 6 FEBRUARY 2023/ h 9.00 – 18.00
For children up to 14 years of age , it is necessary to fill in the declaration of responsibility by the accompanying person at the reception. Without this declaration, you will not be able to log in.
Small, medium or large animals are not allowed to enter, except for service animals.
People with disabilities will have free parking by showing their car card.
